Established in the year 1998, the Department offers
excellent research based learning facilities. Roundthe-
clock internet access, computer facilities
together with excellent software support are available
to students in executing their projects. Its research
based activities can be broadly categorized as under:
Product launch studies encompassing primary
market research, analysis of collected data,
SWOT analysis, identification of gaps or niches
in the said market, product positioning,
promotions and packaging of pharmaceutical
Analysis of different therapeutic segments to
arrive at the most widely prescribed and fast
moving drugs through surveys.
Prescription analysis studies to determine the
prescribing pattern for different brands of drugs.
Product formulations designed to meet the market
requirements without compromising on the
Projects in the area of regulatory affairs with
support from experts in the field.
The Department has organized several seminars.
Collaborative associations have been initiated with
leading pharmaceutical companies like:
| Astra Zeneca
| Ranbaxy Labs
| Karnataka Chemsyn
| Sagar Pharma
| Strides Arcolab
| Micro Labs, etc.
Funding has been provided from various
pharmaceutical companies and non-government
organizations for projects handled by the
Department. The Department has dedicated faculty coupled
with expert guest faculty from leading
management schools like Indian Institute of
Management and various Pharmaceutical
industries to impart in-depth theoretical
knowledge and the required practical exposure
to the students.